Welcome

We are constantly confronted with sales organisations who suffer from madness, as defined by Einstein "doing the same thing in the same way expecting a different result". Whether it is how they engage with their customers, what they say to them, or even how they train their teams, they are constantly surprised that they are not seeing any change.

In the current economic climate selling, as opposed to order taking, will help separate those who thrive from those whose sole aim is to survive. We are working with many sales teams selling to all sizes of business, and we will share our observations, experience and when the opportunity arises provide guidance on how you can drive effectiveness in your sales organisation.

We will not position ourselves as "experts" (defined as "ex" as in has-been and "spurt" water under high pressure, therefore a has-been under pressure) instead we pride ourselves on looking for simple solutions to problems that anyone can use.

We want feedback from all our readers as we know that we do not have all the answers and that the only way to improve is by constantly challenging your views and learning from others. Fortunately experience has shown we are usually right!

I hope you find our thoughts useful

Mark